Branding & Packaging Design
Genero is a conceptual coffee company designed to embody the warmth and fresh start that coffee provides you with in the morning. The goal of this branding project was to create a line of products supported by a visual identity system. The primary and alternative logos incorporate motifs of a rising sun as steam from a coffee cup, symbolizing energy, warmth, and a fresh start. The tone of Genero was set to feel quaint, warm, and casual, aligning with its conceptual roots as a local coffee shop. The packaging and signage mockups were developed to show how the brand seamlessly extends into retail and coffee shop environments.
