Brand Identity & Packaging
PULSE is designed to empower female runners by advocating for a healthier approach to training. It highlights the importance of proper nutrition, fueling, and recovery to prevent energy deficiencies and support long-term healthy performance. I chose to focus on three products: electrolytes for Post-run Hydration, Energy Bites for Mid-run Fuel, and a yoga mat for “Post-Run Movement.” Pulse was designed to be a partner in motion before, during, and after your run.
Final Deliverables
Campaign – Photography & Brand Identity
Creative Direction
