Brand Identity, Packaging Design, Photography, Art Direction
PULSE is designed to empower female runners by advocating for a healthier approach to training. It highlights the importance of proper nutrition, fueling, and recovery to prevent energy deficiencies and support long-term healthy performance. I chose to focus on three products: electrolytes for Post-run Hydration, Energy Bites for Mid-run Fuel, and a yoga mat for “Post-Run Movement.” Pulse was designed to be a partner in motion before, during, and after your run.
Final Deliverables
Campaign – Photography & Brand Identity
Creative Direction
The name PULSE was selected to reflect an active lifestyle, because just like your pulse, fueling and taking care of your body should never stop. Whether you are training, racing, or recovering, your body needs the proper fuel to support your movement.
Post Run Electrolyte Drink Mix Box
Mid Run Energy Bites Packet
Mid Run Energy Bites Packet
Mid Run Energy Bites Packet
Mid Run Energy Bites Packet
For my color palette, I chose bright colors that mirror the energy, adrenaline, and high-intensity activities that Pulse products are designed to support. I created custom icons that guide the consumers through each product. They are designed to be simple and serve as an intuitive signal that highlights the purpose of each product using phrases such as “boost your energy,” “power your run” and “accelerate your recovery” These branding elements were selected with female runners in mind while still appealing to a larger audience.
Final Installation - Back
Final Installation - Front
